Maybe you don’t spend $200 in candles from a big manufactured candle chain such as Yankee or Bath & Body Works like I used to. Maybe you spend half of that or even a quarter. The fact is that if you’re spending your hard earned money on candles that you can’t seem to get long lasting scent from, it's a complete waste.
I'm talking about those candles you buy and way through the candle, the scent is like a balloon that’s hissed all the air out. Scent slowly vanishes from the candle and you’re left with half a jar of useless wax just sitting there.
You’re wondering what's going on with that, right?
Why is it that you can’t seem to get those popular mass branded candles to maintain their scent throughout the entire burn?
Some people believe that when it happens to them, it’s just that one candle or batch.
Then they go buy another one.
Same thing.
They stop buying the candles and move to the wax melts and get that nice scent, but...
Still no long lasting scent.
How do you explain why you can’t get these candles to pump out the same vigorous scent that they did when you first smelled them?
Many candle companies imply that something as small as keeping your candle covered
Yes, that’s right.
It’s your fault when you pay a candle company $30 for their product and you can’t smell it after you’ve burned it halfway through.
Why?
According to Yankee Candle, if you cover the candle with a lid when you’re not using it, it allows less scent to evaporate from the candle, thus keeping the scent in for a longer burn time.
Don’t believe me?
It's a very common thought that keeping a lid on a candle will prevent it from losing scent. In an article from Love To Know, you can see that keeping a lid on is the very first suggestion offered in saving the scent of Yankee Candles.
Unfortunately, some people actually believe that it is their fault when their candles lose scent, so they slap that lid on just before the wax in the jar completely solidifies (they want to make sure that scent doesn’t have any chance of getting out of that jar).
But that doesn't fly with others of you. You're the folks that can't be tricked, so you ask,
“Then why is it when I put a lid on my candle and go to burn it a month later, I still can’t smell that same strength?”
Fact is, many folks still find that using a lid isn’t quite as helpful as they’d like. They still end up with weak scent midway through their candle.
“But I could smell the candle so well in the store! Why is it that when I come home and burn it, it’s not the same?”
I’ll get to that.
But First, A Personal Story.
I was once a huge YC fan. So one day, around midday, I walk into one of their mall stores (the aroma of the scents caught me on my way to Macy’s and drew me in). Once I was in, it was like I could imagine what my house would smell like, and I was seriously loving it!
Anyway,
I picked out a few scents and headed toward the counter to make my purchase when I noticed the candle they were burning on the front counter. It was Macintosh Apple. It was only almost a quarter of the way burned.
I loved that candle. In fact, it was one of my favorites from their ‘always in stock’ collection. I bought it that day.
Another day, I walked into a completely different Yankee Candle location. It was a larger mall store.
This time, when I made my purchase, I noticed the jar that was burned. It, also, looked like a pretty newly burned candle. I thought nothing of it.
By the third time I visited one of their stores (the first store I went to), I noticed a third candle that looked like it had been burning for a few hours, nowhere near the half mark. I started to think about that.
The fourth time I visited a store, I made it a point to look at the candle burning up front. And what did I find?
Once again, a candle that was burning about a quarter of the way through.
Here’s what I noticed:
- In a span of about five months, all of the Yankee Candles that I saw burned in the store were nowhere near the half mark.
- Each time I bought a candle, I got terrific scent as far down as halfway through the candle, then it fizzled away to nothing.
- When I covered the candle during the time I wasn’t burning it, the candle maintained its scent throw, but only up to around the middle of the candle.
What Does This Mean?
Let’s look at this for a minute.
Now, I’m not claiming that this is the case in all of YC stores, but my experience in three completely different stores over a period of 5 months showed me that Yankee isn’t burning candles beyond the half point.
Why would this be?
Scientifically speaking, the top notes of fragrance are the most volatile or the most “explosive” into the air. So, you get a whiff of these notes first because they’re the strongest.
Then...
The top notes evaporate into the air and you start to get the middle notes of the candle’s fragrance. These last a bit longer and fade into the bottom or base notes, which hold it down (so to speak).
Yes, I said base notes HOLD IT DOWN. Base notes are steady and add depth to the fragrance, leaving you with long lasting aroma in the air.
But these notes are not all in the top of the candle. You’ll get these notes the longer the candle burns.
UNLESS
You use more top notes in the fragrance of your candle to create a scent that appears to be strong for a short period of time (or until the top note evaporates).
Hmmm. Could that say something?
If the top notes are the strongest notes that come at you when you first burn a candle. It’s not going to be long before that volatile scent evaporates into the air and you get the middle notes.
So how, then, could it be possible for a candle, that you can smell for hours, to lose its scent after 30 minutes?
Here’s how.
According to fragrance chemistry, you can expect the top notes of fragrance to start to dissipate within about 30 minutes into burning a scented candle.
BUT
While the top notes are making their statement, the middle and base notes are also blending in with them so that you get a whiff of all three simultaneously. Only the top notes are the most prevalent.
So this is why a candle’s scent would still be pretty strong even after that 30 minutes. Then the middle notes take over as the top starts to fade.
So you may, now, wonder, “If I can smell the candle for about 4 or 5 hours, and you’re saying I get all three notes at the same time, how is the scent fading?”
Gotcha.
Here’s another thing about top notes.
Top notes are the cheapest fragrances used in a candle because they’re composed of compounds that are made of small molecules that quickly evaporate.
If your scent is fading halfway through your candle, a couple of things could be happening:
- Your candle is composed of more top notes and middle notes and is missing the necessary bottom notes to help it stick (known as linear scents),
- Your candle was poorly made with fragrances that did not properly bind to the wax
In The First Case…
You’ll get those wonderful top notes that quickly become middle notes and give you about a good 5 or so hours of strong scent.
However…
If a base note doesn’t exist, there’s nothing with depth to hold the scent so that it will linger once the others have faded.
In the Second Case…
Candle fragrances need to be added at the proper temperature so that they can bind, properly, to the wax.
THEN
They also, have to be mixed while at that temperature to ensure even distribution of fragrance to wax.
You might already see that if your candle is made with fragrance oils that did not bind to the wax properly, the wax will not have scent throughout the candle.
LIKEWISE
If the mixer ain’t properly mixing the fragrances in the hot wax so that all of the wax is binding to it, then you’re going to end up with wax that’s not scented throughout the entire candle.
Got me?
"Scented Candles lose their scent for 2 main reasons. See what they are here"
Huge manufacturing processes can run into this issue.
So, does fragrance oil actually evaporate from uncovered candles?
Yes, but at a really slow process, depending on various factors. So the likelihood of your candle losing scent in a month, just because it’s not covered, is pretty slim.
To Sum It All Up...
Candles lose their scent for two main reasons:
They’re cheaply made
OR
They’re poorly made
While $30 for a 22-ounce candle really is a cheap price for a candle, if you think you should be getting more for your money, you’ll likely want to go with an option that’s a little more ‘high end,’ or even a handmade option that gives you a better made candle.
If you found this post informative, get our free 10 Signs You Have a High Quality Candle Checklist. It'll help you when you're doing some shopping around for candles.
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Keep it sweet!
21 comments
Awesome article! Thanks so much for sharing – it’s really helpful! I’m having the reverse issue where the candle isn’t emitting much smell until half-way through. Any idea why this may be?
A side note: the olive green font colour makes it really hard to read it. I had to copy and paste the article onto a word doc to read it.
Yankee Candle’s were once my personal and family’s favorite candle to purchase and Burn. I was a loyal fan of over twenty-plus years, and I bought nothing but Yankee Candles. I work hard for my money, and dumping two to three hundred dollars per year on candles is a lot of money, but i just loved the scents that Yankee candles once put off into my home.
Something has changed over the last ten plus years with Yankee Candle’s process or after the original owner of Yankee sold his company. I finally had enough and made my final purchase from Yankee candle about eight or so years ago. The reason why is that i was so upset that there was still barely a whiff of scent coming off their candles. I finally was so frustrated about all my lost money on the scentless candles from Yankee overvthe last year i bought from them that i called their corporate headquarters. I was thinking surely i will get to the bottom of all that’s been happening. Unfortunately, I was read corporate pre-written statements on why i wasn’t getting a scent throw from Yankee’s candles from which i expected. The corporate reasoning was all phony baloney, and when i tried reasoning with the customer service reps or getting them to show me some humanity about what’s going on they simply stuck to the line of we are sorry your unhappy, but we will be happy to have you return to a store for exchange free of charge. Fortunately, Yanke did agree to refund much of the money that i had lost on my last few purchases of hundreds of dollars on candles at their company store after returning for exchanged repeatedly over the past year. I finally, steadfastly refused to go back to another Yankee Candle store only again to exchange the candles i was unhappy with for new ones one more time. Period! I knew from past experiences in being offered to go this route that i would have the same problem. You know, the candle smells so amazing in the Yankee store how could it not smell this great in my house?
I will say that Yanke still has about a dozen give or take candles that still have a pretty good scent burn, but this is only a dozen or less out of the hundreds of scents; they make good luck finding those few candles like Macintosh Apple, which does have a strong scent throw.
We all work hard for our money to support ourselves and our families. Let’s start buying candles from those manufacturers who give us a product worthy of our hard-earned money. I know Bed Bath and Beyond still has many amazing candles with excellent scent throws. I also started using Madison Valley Candle a few years ago, who i can’t say enough good things about. The smell throws you get from all of Madison’s candles are just incredible. Madison Valley Candle also only uses soy wax in their candles, which is so much healthier for you and your family to breathe in. Yankee’s used to leave black soot on my ceiling above were i burned my Yankee candle. This was done to the petroleum by-products in Yankee candle’s wax; you won’t get this with soy wax or in Madison Valley Candles. I do believe Bed Bath and Beyond uses soy also.
Hey! An industry person told me that Yankee Candle puts all their scent in the upper portion of the candle. It throws better scent. That is why you see them only burning the top half of the candle. I would love to know how they mix their wax and fragrance to do this, but the cat is out of the bag!!!
I have to disagree with the person who said it is only our olfactory senses that are. Amusing us to not participate out newer Yankee candles. They have not been the same since they changed hands. I fell in love with them 25 years ago, and one or two tea lights in the living room would fill my whole downstairs during the holidays. Now, in a closed room a large jar candle, brand new gives off only light scent. 10 years ago I would have to blow it out after five or six hours as the scent would be too strong. They just are not making them the same way. They smell great in the jar, but lit you get hot wax smell and a bit of scent, and it isn’t my nose because I alternate between contrasting scents (each 5 hours or so)- and when lit all together a single candle from another company out powers two large jar candles of the same scent when they are all lit in the same room on the same table.
Compared to what hey used to be they are junk. I’m not wasting any more money. I just made a purchase, being nostalgic, and my favorites from years ago barely fill a 16×20 room with the door shut when they used to be strong enough that after a few hours they Seoul’s be extinguished and relit when the scent faded. I suggest Kringle candle (the original Yankee candle makers) or bath and body
I have been buying Yankee Candles for over 2p years because they always burned even and the aroma kept my house smelling so nice. NOT ANYMORE! For the past 6 or s months I am burning wax. I smell nothing! The only one that comes close to giving off a strong smell and is my favorite is lavender. I am not wasting my money anymore!